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Salesforce License Types Explained: User Licenses, Feature Licenses & Permission Set Licenses

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If you work with Salesforce — whether you’re an Admin, a Developer, or studying for a certification — understanding license types is one of those fundamentals that keeps coming up. Licensing affects what users can see, what they can do, and how much your org costs. Here’s a clear breakdown.

Editions vs. Licenses: Not the Same Thing

A common point of confusion: Salesforce editions and Salesforce licenses are two separate concepts.

  • Editions (Professional, Enterprise, Unlimited) determine what features are available to your org as a whole.
  • Licenses are assigned per user and determine what each individual can access within that org.

Think of it this way: your edition is the ceiling of what’s possible; licenses control how high each person can reach.

The Three License Categories

1. User Licenses

Every Salesforce user must have exactly one user license — this is the baseline that defines the fundamental set of features available to that person. Common user license types include:

  • Salesforce — Full CRM access. The most common license type and what most Admin exam questions revolve around.
  • Salesforce Platform — For users who only need custom apps, not the full CRM suite. Comes in three variants: Platform Starter (10 custom objects), Platform Plus (110 custom objects), and Platform Login (pay-per-login model ideal for occasional users).
  • Identity Only — Enables SSO login without a full CRM license. Commonly used when tools like Marketing Cloud Account Engagement (Pardot) require Salesforce login but users don’t need a full seat.
  • Experience Cloud — For external users like customers or partners accessing a community or portal built on top of your org.

2. Feature Licenses

Feature licenses extend a user’s access beyond what their base license provides. A single user can hold multiple feature licenses simultaneously. Common examples include the Marketing User, Knowledge User, and Flow User feature licenses.

Quick tip: if you create a new user and they can’t access Campaigns, the first thing to check is whether the Marketing User checkbox is enabled on their user record — not profiles or permission sets.

3. Permission Set Licenses (PSLs)

Permission Set Licenses work similarly to feature licenses but are tied specifically to permission sets. In some cases, a PSL must be assigned before a related permission set can be applied to a user. Examples include CPQ, Sales Planning, and Pipeline Inspection.

The Practical Order of Operations

When setting up a new user or planning a Salesforce rollout, the typical sequence is:

  1. Choose your Salesforce product and edition
  2. Assign each user a base user license
  3. Add feature licenses where functionality gaps exist
  4. Assign permission set licenses for advanced or specialist features
  5. Purchase additional licenses as the team grows

Why Certification Candidates Need to Know This

License types are a recurring topic in both the Salesforce Certified Administrator and Advanced Administrator exams. Scenario-based questions often test whether you understand which license to assign, when to use a feature license vs. a permission set license, and how Experience Cloud licensing differs from standard user licenses.

Hands-on practice with these concepts — and with exam-style questions — is the fastest way to get comfortable. Our Salesforce Admin practice exam and Advanced Admin practice exam both cover user management and licensing in depth.

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