In the fast-paced realm of technology, Salesforce remains at the forefront with its innovative AI announcements, strategic expansions, and well-earned accolades. Let’s explore the most exciting Salesforce developments from June 2024.
Growing AI Adoption at Work A recent survey by Salesforce’s Slack Workforce Index shows a significant 23% increase in AI usage since January, with nearly half of global workers ready to integrate AI into their daily tasks. However, trust remains an issue, as 93% of respondents express skepticism about AI outputs, and only 15% fully trust the technology. The survey also highlights a high prevalence of burnout, with 64% of workers experiencing it monthly due to excessive administrative tasks. To address this, Salesforce underscores the need for better AI training to boost productivity and job satisfaction.
New AI Features for Sales Efficiency On June 6th, Salesforce introduced a suite of AI features designed to enhance sales efficiency and visibility. These new capabilities include Einstein Conversation Insights for automated call summaries and follow-ups, as well as Sales Signals for actionable insights from calls. Additionally, the new Einstein Copilot for Sales Action assists in creating prioritized agendas and follow-up emails, seamlessly integrating with popular conferencing tools like Microsoft Teams, Zoom, Google Meet, and Amazon Connect. These enhancements are available now, with Einstein Copilot for Sales Actions set to launch in summer 2024.
Data Cloud on Hyperforce in the UK Salesforce announced that Data Cloud on Hyperforce will be available in the UK starting July 31, 2024. This move allows businesses to leverage the public cloud while adhering to local regulations and compliance standards. By utilizing Salesforce’s Data Cloud on Hyperforce, companies can handle increased workloads and ensure compliance more efficiently.
Revolutionizing Asset Management with Data and AI Salesforce introduced new data and AI capabilities to transform asset management for field service organizations. Key features include the Asset Health Score for proactive maintenance, the Field Service Mobile App for remote access to asset data, Asset Service Lifecycle Management for overseeing the entire asset lifecycle, Connected Assets for integrating asset data with customer information, AI Predictive Maintenance for anticipating asset failures, and Field Service Intelligence for comprehensive analytics. These features will be generally available with Einstein 1 Field Service Edition throughout the summer and winter.
Slack’s Innovative List Feature On June 6th, Salesforce announced the general availability of Slack’s new List feature, enabling teams to collaborate, manage projects, and work more efficiently within the Slack platform. This significant update eliminates the need for teams to switch between multiple applications, streamlining their workflow. Slack Lists is currently available in select regions and will soon be accessible to all paid Slack users.
AI and Data Solutions for Consumer Goods Cloud On June 11th, Salesforce unveiled new AI and data solutions for its Consumer Goods Cloud, aimed at enhancing route-to-market processes. Key features include Data Cloud for Consumer Goods for unifying customer and market data, Einstein Copilot Account Summarization for AI-generated account summaries, and Consumer Goods Cloud Einstein 1 for Sales, offering tools to boost productivity and account growth.
Marc Benioff Receives Prestigious Yale Award Marc Benioff, Salesforce’s chair and CEO, was honored with the Yale Legend in Leadership Award at the Yale CEO Summit on June 11. The award was presented virtually by industry leaders including Michael Dell (Dell Technologies), Bob Iger (Disney), Arvind Krishna (IBM), and Mike Sievert (T-Mobile). This prestigious recognition highlights Benioff’s significant contributions to business and technology.
Enhancements to Revenue Cloud for Lifecycle Management On June 17th, Salesforce introduced new capabilities to its Revenue Cloud, revolutionizing revenue lifecycle management. With AI integration, businesses can automate sales, optimize monetization strategies, and enhance omnichannel selling. Key features include AI-guided quoting, automated processes, and flexible revenue models, enabling organizations to streamline their revenue operations.
New AI Center in London Demonstrating its commitment to AI excellence, Salesforce opened its first-ever AI center in London on June 18th. The 40,000-square-foot facility aims to foster collaboration among tech firms, AI experts, Salesforce partners, and customers while providing AI training and upskilling programs. This new center is part of Salesforce’s $4 billion investment plan in the UK and is expected to create 500,000 AI-related jobs in the UK and Europe.
Pioneering Large Language Models (LLM) Benchmark for CRM On June 18th, Salesforce launched the world’s first Large Language Models (LLM) Benchmark for CRM. This innovative solution allows businesses to compare LLMs and identify the most suitable model for their specific needs. The Gen AI benchmark for CRM evaluates LLMs based on accuracy, cost, speed, and trust & safety, incorporating expert and real user evaluations. This tool helps businesses make informed decisions about which LLM will be most effective for their unique requirements.
Accelerating the Energy Transition with Climate Investments On June 18th, Salesforce announced new climate investments, pledging $25 million as part of the Frontier coalition to scale and commercialize carbon removal technology solutions by 2030. Additionally, Salesforce is expanding its renewable energy portfolio through a collaboration with Qualitas Energy on a 27-megawatt solar project in Italy. The company will also grant $3.9 million in unrestricted philanthropic grants to seven organizations dedicated to advancing clean energy solutions.
Recognition in B2B Commerce Solutions On June 19th, Salesforce was recognized as a Leader in the 2024 Forrester Wave: Commerce Solutions for B2B report. The platform achieved the highest score in Strategy and a perfect five in 14 criteria, including AI, vision, innovation, and reporting and analytics. Salesforce’s AI-powered Commerce Cloud is praised for enhancing B2B sales, delivering personalized experiences, and seamlessly integrating with sales, service, and marketing functions.
Conclusion As Salesforce continues to innovate, its dedication to AI, sustainability, and customer success remains strong. With a focus on empowering businesses in the digital age, Salesforce is set to lead the future of technology. Stay tuned for more exciting updates and developments from Salesforce in the coming months.
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